Word: rebrand
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...name Harvard is synonymous with excellence,” Winerip said. “Harvard is held maybe to a higher standard and is questioned more often.” Indeed, the study seems to validate the Harvard Kennedy School’s recent decision to rebrand itself. Known as the Kennedy School of Government until last spring, the public policy and administration changed its shorthand so that it includes the word “Harvard.” “The new shorthand reference...is serving to reinforce that we are part of the Harvard University family...
...John McCain can't stop the storm, but his campaign is determined to make the most of it by using it to rebrand a new generation of Republicans as leaders who govern effectively and rise above partisanship. "There's very little doubt that we have to go from a party event to a call to the nation for action, action to help our fellow citizens in this time of tragedy and disaster, action in the form of volunteering, donations, reaching out our hands and our hearts and our wallets to the people who are under such great threat from this...
...matter, Fobis first approached the Nintendo Goliath in hopes of working out a business solution, one that would give the Redmond, Wash., corporation control of the Weemote trademark - which would seem to make sense, since Nintendo has applied to trademark the Wiimote name in Europe - while helping Fobis rebrand its product. Corporate titans like Microsoft have resolved past trademark problems in similar fashion. Nintendo has so far balked at any such deal. In an email statement, Nintendo spokesperson Charlie Scibetta told TIME, "Because Nintendo does not use and does not plan to use the Weemote trademark, we declined Fobis' offer...
...external scrutiny, so an international gathering of political and business leaders in Cape Town from June 4-6 seemed to promise little more than platitudes. The annual meetings of the World Economic Forum for Africa have often conveyed the impression that Africa's only problem is its image. Rebrand the continent as a success, the message goes, and all will be well. But this year the rising cost of food, Africa's energy deficiency and its projected failure to meet the Millennium Development Goals forced a deeper conclusion: Africa has a serious leadership deficiency. A new wave of ambitious, critical...
...this attempt to rebrand the government school isn’t the first. In 1981, former Dean Graham T. Allison Jr. tried to eliminate the name “Kennedy” from the school’s name, an effort that many perceived to be a way to distance the school from a liberal family during an era of ascendant conservatism...