Word: rebrandings
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...head in disbelief. "It's a complete and total waste of time and resources," says Rob Frankel, who has consulted for companies like Disney, Burger King and Sony. "Nobody has a clue as to why they did this or what the name means. If you are going to rebrand, it should communicate a strategy. Now you'll just say, 'The old Comcast guys f_____ up my cable.' " (See TIME's Tech Buyer's Guide...
...article did not show Obama's mind-set, which was reflected throughout his speech. He consistently opposes war, and his intention in committing more troops to Afghanistan is to bring a speedy end to the conflict. Obama is right not to dramatize the war, for doing so would merely rebrand it a box-office attraction. The President's speech should be praised for its message of regrettable military necessity rather than drama-filled military glory. Paul Stafford Western Cape, South Africa...
...article did not show Obama's mind-set, which was reflected throughout his speech. He consistently opposes war, and his intention in committing more troops to Afghanistan is to bring a speedy end to the conflict. Obama is right not to dramatize the war, for doing so would merely rebrand it a box-office attraction. The President's speech should be praised for its message of regrettable military necessity rather than drama-filled military glory. Paul Stafford, WESTERN CAPE, SOUTH AFRICA...
Poizner, founder of a company that produced the technology to put GPS in cell phones, which he sold for a reported $1 billion, is a confrontational spark plug who seems obsessed with Whitman. "Voters should choose her if they want someone to rebrand the state, and me if they want someone to rebuild it," he likes to say. He is offering his own plan to cut taxes and is presenting himself as the true conservative in the race (although he, like Whitman and Campbell, is socially moderate). If Whitman prevails in the June primary, she will probably face former Democratic...
...found by Liberhan to have been aware of the demolition and to have done little to stop it. The almost 1,000-page report comes at a particularly inopportune time for the BJP, whose leadership is increasingly fractured and subject to internal power struggles. As it seeks to rebrand itself for a younger electorate that sees communal politics as a thing of the past, the BJP is struggling for an identity. "Ideologically, the BJP is in deep crisis," says Jyotirmaya Sharma, professor of political science at the University of Hyderabad. "If it thinks this [controversy] might bring it back, that...