Word: rebrandings
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
...means of embracing it. This confusion is not unique to Europe, but it has come at a time when populists on the left are whipping up public opinion against foreign competition and market forces, and those on the right are fermenting hostility against foreign migrants. You helped rebrand the Labour Party in Britain. Are there any lessons there for Europe? Yes. With the Labour Party I realized quickly that you couldn't simply do a spray job. If you repaint an old car, it's still going to be an old car. Instead you have to re-engineer the model...
...carmakers are chasing the young with a fervor not seen since the '70s. Toyota has just launched Scion, a new car brand aimed at recent college grads who want an affordable, functional vehicle (with body styling so odd it hollers "check me out"). Other automakers are working to rebrand their existing youth cars and polish the image of these vehicles by stuffing them with higher-performance engines and hot-rod accessories. The ultimate prize: billions of car payments that will flow from Generation Y. The 68 million Americans born between 1977 and 1995 represent the largest demographic bulge since that...
...Gains in South Korea and Japan helped Scotch whisky become the world's most widely exported liquor, breaking the billion-bottle mark as the market grew 6.4% to $3.4 billion. Take that, England. Consignia Consigned After nearly two years and 2 million dollars, Consignia - the meaningless word used to rebrand Britain's Post Office - is being returned to sender. The much-maligned name will be replaced by the traditional Royal Mail, a bargain at $1.4 million. Making Payment Count George Soros, the financier, launched a campaign to prevent billions of dollars of oil and mining payments from being stolen...
...Unless Powell hated instant rice before Beers worked her magic, the analogy is undercooked. The former head of both Ogilvy & Mather and J. Walter Thompson became famous for "branding" products like American Express. Now Beers has to rebrand Osama bin Laden as a mass murderer to millions of Muslims who have never seen a 767 or a skyscraper, much less one flying into the other. She has to do it in languages, like Pashto and Dari, that don't even have a word for terrorist. And all this without having control over Voice of America or Radio Free Europe...
That fight was on Heinecke's turf. Because New York State law governs his contract with Tricon, he will have to win his next fight in his opponent's backyard. If Heinecke wins, he will take whatever damages-award money he gets and rebrand his stores into another pizza franchise. Although Tricon is building new Pizza Huts, Heinecke will still be the big cheese in the local pizza market because his stores are already in the best locations...