Word: rebrandings
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...There is a just a massive effort underway to rebrand Bob McDonnell, and his whole legislative career speaks otherwise. The voters have a right to know who these candidates really are." - Former Virginia delegate Barnie K. Day, who supports Deeds, on McDonnell's conservative record.(Washington Post...
...1990s, then-mayor Dennis Archer Sr. tried to rebrand the Halloween period "Angels' Night." His police chief at the time, Isaiah McKinnon, recalls getting at least 30,000 people to turn on the lights of their homes and patrol their neighborhood's streets, to deter prospective arsonists. It worked: incidents of arsons fell sharply. "You felt a sense of relief," McKinnon says...
...half its classified-ad pages.) The Ann Arbor News ceased to exist on July 23. On July 24, AnnArbor.com was launched. The new website has a paper version - also called, oddly, AnnArbor.com - that comes out on Thursdays and Sundays. The News's owner, Advance Publications, is betting it can rebrand the 175-year-old News as a Web publication, turn a profit and still satisfy its readers' craving for local news. A lot of U.S. newspapers, and their readers, have a stake in whether the experiment in Ann Arbor succeeds...
Then again, making a deal on the terms currently on offer is clearly not the priority for much of Fatah, which believes that such an agreement would kill its organization. Instead, the conference will seek to rebrand Fatah with a more radical stance in order to more effectively compete with Hamas. Unlike Arafat, who framed his negotiation strategy with Israel in revolutionary language (which, of course, heightened Israeli suspicions over his bona fides as a peacemaker), Abbas is unable to couch his positions in the language of struggle, and without Arafat's charisma, he is seen as lacking a clear...
...Netanyahu may be moving to reposition himself, or, at least, to rebrand his position. He's likely to make some concessions in easing the siege of Gaza by allowing more goods in to enable a reconstruction that has thus far been prevented by the Israeli blockade. And he'll also likely take down one or two outposts built without permission by Israeli zealots outside of the boundaries of their existing settlements. Such actions will provoke televised clashes between settlers and police, and make the case that Netanyahu is acting on the settlement issue (without necessarily stopping construction within the boundaries...