Word: rebrandings
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...TIME: A key element of your strategy appears to have been to rebrand the Conservative Party as a party that cares. You've used the phrase "compassionate conservative," which has a different resonance...
...town was in need of a lift when it bid for the Winter Games in 1998. As the bulk of Fiat's production moved away, the once-elegant city feared it might share the rusting fate of American carmaking capitals. So in the past decade, Torino has worked to rebrand itself as a center of scientific research and high-tech industry, and as a dynamic cultural destination. It boasts an archeological museum that possesses more artifacts from ancient Egypt - including the sarcophagus of Nefertiti - than anywhere outside of Cairo. The city's symbol, the Mole Antonelliana, a dome-plus-spire...
...property owners to borrow - to buy consumer goods or even bigger homes. Since 9/11, the isolated country has been seen as a safe haven; expats have returned home and the spectacular vistas of Peter Jackson's Lord of the Rings franchise have attracted tourists. Clark has worked relentlessly to rebrand the nation - to itself and the world - as "clean and green," creative, energetic and independent...
...means of embracing it. This confusion is not unique to Europe, but it has come at a time when populists on the left are whipping up public opinion against foreign competition and market forces, and those on the right are fermenting hostility against foreign migrants. You helped rebrand the Labour Party in Britain. Are there any lessons there for Europe? Yes. With the Labour Party I realized quickly that you couldn't simply do a spray job. If you repaint an old car, it's still going to be an old car. Instead you have to re-engineer the model...
...carmakers are chasing the young with a fervor not seen since the '70s. Toyota has just launched Scion, a new car brand aimed at recent college grads who want an affordable, functional vehicle (with body styling so odd it hollers "check me out"). Other automakers are working to rebrand their existing youth cars and polish the image of these vehicles by stuffing them with higher-performance engines and hot-rod accessories. The ultimate prize: billions of car payments that will flow from Generation Y. The 68 million Americans born between 1977 and 1995 represent the largest demographic bulge since that...