Word: rebrandings
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Dates: during 2000-2000
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That fight was on Heinecke's turf. Because New York State law governs his contract with Tricon, he will have to win his next fight in his opponent's backyard. If Heinecke wins, he will take whatever damages-award money he gets and rebrand his stores into another pizza franchise. Although Tricon is building new Pizza Huts, Heinecke will still be the big cheese in the local pizza market because his stores are already in the best locations...
...With the trade in "blood diamonds" on the agenda of the G8 summit later this month, De Beers is moving quickly to rebrand itself as a concerned corporate citizen of the world. Still, the company may struggle to contain the market backlash that could result from diamonds' being associated with brutality in Africa. De Beer's spokesman Andy Lamont, speaking in London, sounded a defensive note when pressed on industry responsibility for financing insurgencies. "Diamonds don't kill people," said Lamont. "People kill people." Shopworn NRA slogans won't necessarily mollify a potentially fickle market - De Beers may do better...