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...glass curtain walls, its spacious plaza (75% of the site), and bold positioning of horizontal slab and vertical shaft, it was revolutionary. More than any other, it set the style of office buildings in the 1950s and '60s. Even today, despite rumors that the company will tear down and rebuild it, Lever Bros, insists it will keep the building, proudly uses its silhouette to identify its products...

Author: /time Magazine | Title: Modern Living: To Cherish Rather than Destroy | 8/2/1968 | See Source »

...real 1984 situation," says Hurst, who is convinced that the morale of every Synanon resident has been damaged by the removal of Walker and Marks. "Morale here is very important. You've got to bare your soul, rebuild your whole personality in a demanding two-or three-year process. For it to work, you've got to feel completely safe...

Author: /time Magazine | Title: The Law: NARCOTICS: Testing Synanon | 7/12/1968 | See Source »

Such a new majority would entirely rebuild America's slums and provide first-rate schooling for all. It would offer jobs for all who wanted to work, and a guaranteed annual income for those who did not or could not. Through the White House and congressional committees, realistic planning for the future would take place regularly...

Author: /time Magazine | Title: Books: Between Feasibility & Utopia | 5/24/1968 | See Source »

...Publicis, France's largest private ad agency (billings: $43 million). Bleustein-Blanchet founded Publicis in 1927, gradually expanded the business by piloting his own plane around the country in search of contracts. After World War II, during which he flew for the Free French, he had to rebuild Publicis almost from scratch. In the process, he picked up such major accounts as Shell, Colgate-Palmolive and Renault. He also gave the agency a profitable sideline by opening Le Drugstore on the ground floor of the Publicis building on the Champs Elysees, a venture whose success...

Author: /time Magazine | Title: Advertising: Frankly After the Francs | 5/10/1968 | See Source »

...year task of dismantling its 130,000 tons of granite-carefully numbering each stone so U.S. builders can solve the giant jigsaw puzzle and put it back together. In addition to the purchase price, McCulloch figures that it will cost at least another $3,000,000 to transport and rebuild its prize. To give the bridge a suitable setting, the company will dredge a mile-long cut across the neck of a Lake Havasu City peninsula that juts out into the 45-mile-long lake behind Parker Dam, surround the area with a golf course, marina, motels and inns...

Author: /time Magazine | Title: Real Estate: London Bridge's Home on the Range | 4/26/1968 | See Source »

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