Word: recallls
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What makes the recall since November of nearly 9 million Toyotas that are susceptible to uncontrolled acceleration and balky brakes such a shocking story is not so much the company's manufacture of some shoddy cars or even its dreadful crisis management - though those are errors that will cost it...
Although the recalls seemed sudden, the evidence has been piling up. Literally. According to a report from Massachusetts-based Safety Research & Strategies (SRS), a consumer-advocacy group, there was a spike in the number of unintended-acceleration incidents in some Toyota vehicles in 2002, about the same time that Toyota...
Modifying the floor mats, though, didn't fix things. Toyota at first refused to believe that there was a mechanical problem with its pedals, blaming customers for improperly installing the floor mats. But by the time Toyota got around to a second recall, on Jan. 21, this one of 2.3...
Also on this day, Secretary LaHood lets slip instructions for Toyota owners to "stop driving." He later says he misspoke, but not before Toyota's stock takes a blow. He also says the government had to pressure Toyota before the company would take care of the recall-related problems. (See...
Feb. 9, 2010: Toyota announces that it will recall 437,000 hybrid cars worldwide, including the Prius, the Prius Plug-In Hybrid, the Sai and the Lexus HS250h, to fix a problem with the brake systems. Toyota executives suggest that the recall is voluntary.