Word: recasting
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Dates: during 1960-1969
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...unprincipled knave to turn name dropping and voyeurism into a joyous, journalistic living. His detractors appear to be in the minority, however, and to the 30,000 readers who have thus far bought his recent book, Do You Sleep in the Nude?, he is a fascinating gossip who has recast the interview format in his own bitchy image. Son of a Texas oil-company supervisor, Reed spent his formative years in the South traveling from oil boom to oil boom (13 schools, straight A's, a degree in journalism from Louisiana State). He dabbled in acting before he broke...
Campus Leaders. What has made the difference? Some highly publicized interracial marriages have helped pave the way. The civil rights movement has recast the Negro in a heroic image. As one university counselor put it, with a measure of euphoria : "Discrimination is out of vogue. Black is no longer a color-it's a choice." It is easy to exaggerate the picture. Mixed dating is still practiced only by a small minority of the student population, and by no means on all campuses (though it is generally accepted at the biggest ones). It is virtually out in the South...
Many 80-hour-a-week executives might try something else: rejoining their families. In recasting themselves as fathers, they might recast their values and change their lives. Making a living is important, but selling more soap should not destroy the process of raising sons. And why not attack age segregation by putting teen-agers to work teaching tots and nursing old people? In Asia, age is respected instead of rejected. The present U.S. system deprives all age groups of "essential human experience," says Cornell Psychologist Urie Bronfenbrenner, a father of the Head Start program, which deliberately engages parents and older...
...problem of conceiving and executing an effective ad. While we received many remarkably fine homemade ads, some widely missed the level of graphics and style likely to please the TIME audience. Rather than disqualify colleges whose ads were inadequate, we enlisted advertising agencies that, on a voluntary basis, professionally recast the colleges' rough copy and graphics for greater impact. Creative services have already been contributed by nearly 35 agencies, some of them advertising giants, such as J. Walter Thompson, BBDO, Doyle Dane Bernbach and McCann-Erickson...
...dissection become a pitilessly reasoned undertaking. The aim was to recast the collegian's thought process almost as radically as military basic training recasts the civilian's. Sensibilities were not spared. "Sir, that may be logical, but it's not ethical," said a student to renowned Professor Joseph Beale. Replied Beale coldly: "Sir, I suggest that you transfer to the divinity school." That pre-World War II exchange is not much different from the give-and-take in today's Harvard Law lecture rooms. "Mr. Marcuss, what is constitutionally objectionable about this ordinance?" Professor Frank Michelman...