Word: recastings
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...problem of conceiving and executing an effective ad. While we received many remarkably fine homemade ads, some widely missed the level of graphics and style likely to please the TIME audience. Rather than disqualify colleges whose ads were inadequate, we enlisted advertising agencies that, on a voluntary basis, professionally recast the colleges' rough copy and graphics for greater impact. Creative services have already been contributed by nearly 35 agencies, some of them advertising giants, such as J. Walter Thompson, BBDO, Doyle Dane Bernbach and McCann-Erickson...
...dissection become a pitilessly reasoned undertaking. The aim was to recast the collegian's thought process almost as radically as military basic training recasts the civilian's. Sensibilities were not spared. "Sir, that may be logical, but it's not ethical," said a student to renowned Professor Joseph Beale. Replied Beale coldly: "Sir, I suggest that you transfer to the divinity school." That pre-World War II exchange is not much different from the give-and-take in today's Harvard Law lecture rooms. "Mr. Marcuss, what is constitutionally objectionable about this ordinance?" Professor Frank Michelman...
Siegel's discovery poses a fascinating possibility that has long intrigued other scientists. The earth's once ammonia-and methane-rich atmosphere has since been recast through the release of subterranean gases and the evolution of oxygen-producing photosynthetic plants. Siegel believes that the Kakabekia-like organism has survived for "a billion years or more" by living on ammonia from the breakdown of proteins in earth. Citing spectroscopic analyses of Jupiter, which indicate that its atmosphere still contains large amounts of ammonia, Siegel theorizes that space explorers on Jupiter may some day meet living relatives of his discovery...
Thus such a subversive ditty as Sandy Shaw's Puppet on a String has been recast in Hungary as Paprika Puppet; the Spotniks' Walking Back to Happiness has become an ode to the joys of a country cottage, one of the most coveted status symbols among crowded Czech city dwellers. "The main problem with American lyrics is that they are too gushy for our listeners," says one member of the Text Writers' Circle, which supervises all song translations in Czechoslovakia. "Under our system we are conditioned to be less sentimental...
...notion of waste also grows from the Puritan belief that negligent use of material things is sinful. "Waste not, want not," saith the preacher, and the phrase still echoes in the minds of older Americans not too far removed from the time when wax drippings were conserved to recast into new candles, or when boys made pocket money by straightening out bent nails...