Word: recastings
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...themes turn on three aspects of existence that particularly fascinate Americans: youth, sex and romance. Pepsi-Cola, once typed in the public mind as a sweet, cheap drink ("Twice as much for a nickel, too'',), almost certainly owes much of its upsurge of recent years to being recast as the product "for those who think young.'' Marlboro cigarettes, which had previously sold mainly to women, broadened their appeal when tattooed he-men began to puff them in the pages of the nation's magazines. (This kept the women loyal, attracted the men. and sent Marlboro...
...Retreads. A collection of old stars are either returning to TV after absences or beginning completely new shows. The Lloyd Bridges Show (CBS) has come out of the sea to recast Aquanut Bridges as a journalist who dreams himself into the stories he is researching. Doing a Civil War story, for example, he closes his eyes and reappears behind a rail and post fence, blazing away for the Southern cause. The story he tells-about a temporary cease-fire arranged between men close enough to talk across the lines-is both fresh and moving...
...Administration has debated whether to seek a one-to-two-year extension of the present Reciprocal Trade Law or go all out to recast the law within a more modern and realistic framework designed to serve changing U.S. trade relations. Aware that even an extension of the law will be bitterly opposed by many U.S. industries that fear foreign competition, the Administration favors fighting for a broad new program rather than battling for an extension of the present tired one. The new proposals would...
...Posture. To assist staunchly anti-Communist General Park, the U.S. has already recast its aid program. The former multiplicity of projects has been slashed in favor of an austere accent on the basics that the Korean economy still lacks-more and improved transport, communications and power facilities. Whatever reservations the U.S. may retain about dealing with South Korea's ruling junta-it did, after all, come to power by deposing ex-Premier John Chang, a good friend of the U.S.-Park himself seems anxious to be accommodating...
Lonely and unhappy, Cobb mellowed in recent years, tried to recast his own public image. "If I had my career to live over," he said, "I know I'd do some things differently." He chartered a foundation that gives 40 scholarships each year to needy Georgia college students. He built a 'hospital for his home town of Royston, Ga., gave it stocks that help the hospital turn a tidy profit...