Word: recessional
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During downturns, "there are opportunities to really establish your brand," says Peter Steidl, author of Survive, Exploit, Disrupt: Action Guidelines for Marketing in a Recession. When times are tight, customers rethink how they spend, often breaking buying habits and abandoning product loyalties. This offers an opening for companies not only...
Acer's lowball strategy is not without trade-offs. Despite market-share gains, revenues in the first quarter fell 6.5% from a year earlier to $3.5 billion, while operating income sank 6.1% to $75.8 million. (Wang still expects Acer to match or slightly exceed its 2008 operating profits in 2009...
Read a story about how recession threatens the original Surf City, U.S.A.
It may be no surprise, in light of the global economic recession, that the world's richest nations have failed to deliver much of the aid they promised Africa four years ago. But campaigners are not letting the Group of Eight (G-8) industrialized countries off the hook. According to...
Cuts in aid budgets by the industrialized nations could prove disastrous for some African countries, according to the Africa Progress Panel, a group led by former U.N. Secretary-General Kofi Annan. "The financial meltdown that evolved into an economic recession has now become a development crisis," warns the panel's...