Word: recessional
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If you turn this around, it's exactly the same thing happening with the husband. Around 60% of all car purchases today are decided by the woman in the family. And when a neighbor asks the husband why he bought the car, he cannot say, "My wife loved the pink...
The third element is pretty simple too. If you have a family, leave your kids at home when you shop. We know today that people spend 40% more in a supermarket when their kids are with them. The psychology is very interesting. When the recession is running at its peak...
What areas of the brain are you looking at for more insight about how consumers think? I find it incredibly sad, but let me explain my whole theory of the amygdala. The amygdala is the part of the brain partly responsible for fear. During the recession fear is really growing...
Companies often cannot make capital expenditures to invest in cleaner technologies in a deep and prolonged recession. A firm may save money long-term by converting facilities to solar power, but if they do not have money for the initial financial investment, that will not matter.
Realistically, trying to improve the environment during a recession is a losing game, even if the North Pole ends up having a climate like Cuba in 10 years. (Read: "The North Pole - of Mars.")