Word: recessional
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As we reach the end of a miserable 2009, signs continue to mount across the globe that the world economy is stirring back to life. The U.S. finally returned to growth in the third quarter, with its strongest showing in two years, India posted inspiring 7.9% growth and the results...
Or maybe not. The worst of the crisis is almost certainly behind us, but that doesn't mean the crisis is over. Lying ahead are a slew of unresolved problems, policy challenges and, no doubt, further surprises. Unemployment remains a serious global issue, and may yet get worse; excess capacity...
Even countries apparently powering through the recession are hounded by tricky policy conundrums. After Chinese banks engaged in massive lending aimed at combating the global downturn, China's regulators warned in late November that they must meet mandated capital requirements or risk sanctions, a strong sign that Beijing is worrying...
Zag CEO Neil Munn says the denizens of Madison Avenue and Soho aren't competing with clients, they're creating products that their market research indicated consumers wanted but couldn't buy. For example, Zag started Dogside, a line of high-fashion dog accessories (with Bella, the labradoodle of supermodel...
Agencies aren't necessarily trying to reinvent the wheel. Rather, they see themselves as leveraging their experience at building brands. "That's what our core strength is," says Munn, who spent most of his career working for consumer-products giant Unilever. "We're an idea-generating powerhouse." Munn says agencies...