Word: recessional
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Despite the recession, Halloween is hotter than ever. According to IBISWorld, a market-research firm, Halloween sales will reach a record-breaking $6 billion in 2009, up 4.2% from last year. Retailers from Biloxi, Miss., to Brooklyn, N.Y., are reporting strong Halloween revenue. Over the past four years alone, the...
Halloween's resilience in the face of a recession would seem to make some sense. It's relatively cheap fun, and parents aren't about to steal candy from their babies by grounding trick-or-treating. The kiddies, however, aren't driving the growth. "Sales of adult items are surprisingly...
And give the calendar full credit. Halloween falls on a Saturday this year, purging all fear of a desk-side hangover. "That's a huge reason why we're throwing the party," says Amaya. "Let's just do it up." Recession-style, however: "Don't get me wrong, I'll...
"The degree of the shift was surprising," says Wes Thompson, president of Sun Life Financial in the U.S. The economic environment was already troubling when the survey was done a year ago, and "we didn't expect the jump to be as significant - up to 65%" during the latest poll...
Some observers say neither side is really in the right; while it's not fiscally prudent to keep temporarily fixing doctors' Medicare reimbursements by going deeper in debt, they argue the problem is more than a decade old and is not actually related to the current health-care reform debate...