Word: recipeâ
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They may have slightly different formulas, but essentially all cigarettes are the same." What makes the difference is flavor ?each company has its secret recipe???and heavy advertising. The tobacco industry is the nation's fourth biggest advertiser (after food, autos, soap), spends more than $200 million a year. Reynolds has the biggest budget (more than $50 million), gets more benefit from it by concentrating only on its three top brands...
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