Word: reckoned
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...scientists reckon that there is a pet population explosion in the U.S. There already are as many as 110 million cats and dogs in America, which equals more than one dog or cat for every two humans. Every hour, between 2,000 and 3,500 puppies and kittens are born (v. 415 human babies). The authors make no Malthusian projections of a continent overrun with strays. They do, however, have a finely honed sense of the economics of pets...
...return for dropping its suit, Control Data won a good deal. For about $16 million, it will acquire IBM's Service Bureau Corp., a subsidiary that processes customers' data and sells time on its own computers. Wall Street analysts reckon that the Service Bureau's real market value is closer to $60 million. In addition, IBM will buy services from the bureau for five years, stay out of the services business itself in the U.S. for six years and reimburse Control Data for $15 million in legal fees spent on the case. Total cost of the package...
...past 20 years he has brought forth a series of buildings that every intelligent architect must reckon with. Among the most recent are the Salk Institute at La Jolla, Calif. (1965), the lately opened Phillips Exeter Library, the Kimbell Museum and two unfinished complexes in Asia-the capitol for Dacca in Bangladesh and the Institute of Management at Ahmedabad, India...
Passengers Pay. The precautions will cost the airports about $46 million, and the lines a sum that executives reckon as high as $300 million yearly-or more than the industry's estimated total 1972 profit of $225 million to $250 million. Federal Aviation Administration officials, however, say that the lines will have to spend much less than that. Whatever the final figure, the burden will fall especially heavily on some regional carriers; Ozark Air Lines, which in the first nine months of 1972 earned only $1,981,000, calculates that it will have to pay $2.5 million a year...
...have endless and obvious applications on the job. A Miami fruit grower carries his around to estimate the yields ripening in his apple and orange groves; a Maryland cartographer bought one to compute distance ratios on his maps; a Florida-based jet pilot keeps his in the cockpit to reckon flight times. But the calculators became a sales sizzler only when general consumers, once again proving their fascination with small electronic gadgetry, decided that they would also make handy checkbook balancers, income tax figurers and math-course timesavers. About half a million mini-calculators have been sold in the past...