Word: reckoned
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Children are the true impulse buyers, as parents know. Indulgent aunts, uncles and grandparents know it too-and quite a few businessmen are in on the secret. The small army of researchers who analyze, appeal to, and reckon with children say that the 40 million Americans aged two to twelve strongly influence the spending of one consumer dollar in seven, and affect family purchases of everything from cars to soap. "Once children become impressed," sighs a Chicago advertising executive, "they are very successful naggers." Buy Me a Mushroom. To impress its Esso trademark on the youngsters, Humble Oil mails...
...prices begin to drop to move them. No one really knows at what point today's used-car market will be saturated. Year after year, used-car sales have steadily climbed: 1962's sales of 11.8 million were 13% over 1961, and this year's estimates reckon on another 10% gain. The increase in sales comes mostly from the bottom of the market-from teen-agers now reaching driving age, who grab up the six-and seven-year-old cars. A sale to one of them enables the previous owner to buy a newer used...
...when a Puritan boat finally emerges, it is usually filled with oarsmen who are large and powerful. This year is no exception, and when Winthrop bested Quincy, Dunster, and Adams in last Thursday's preliminary heat, the Puritan eight proved that it is once again a boat to reckon with...
When they have to publish figures, companies have numerous devices for juggling or obscuring them. One Brussels bank lists the value of its 24-story headquarters at 2?. And though Germany's automaking Daimler-Benz reported a $10 million net profit for 1961, German financial experts reckon, on the basis of its taxes, that its actual earnings were nearer to $50 million. This lack of reliable information scares small European investors away from investing in European stocks and is a chief reason why Europe has failed to develop a capital market. As a result, instead of turning...
...stranger to tight corners. Cohn has usually extricated himself with the footwork and quickness of tongue he learned as chief inquisitor for the late Senator Joseph McCarthy in the days when Cohn and Schine were names to reckon with. In recent years, bankrolled in part by high-interest moneylenders in Hong Kong and Panama, Cohn has restlessly bobbed in and out of control of five travel agencies, two airline-insurance companies, a savings and loan association, a small loan company and a swimming-pool building company. His associates in various deals have ranged from the late Columnist George Sokolsky...