Word: reckoner
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Trouble is, the scanners and computers needed to reckon the sales are missing. Of the nation's 33,000 supermarkets, only 373 have the new equipment. Meanwhile, the slow pace of the UPC revolution has led to quick check-outs by several firms that had hoped to capture a share of the supermarket automation field. After investing heavily in research and marketing studies, General Electric, RCA, Singer, Bunker Ramo and Pitney-Bowes all chose to cut their losses and quit. Now even Sperry Rand, which had bought out RCA's licenses, has withdrawn...
...human rights crusade. Whatever its moral and political merits, the program has hurt exports. Given the generally accepted rule of thumb that every $1 billion in exports supports 30,000 to 40,000 jobs, the cost of the various official "disincentives" to trade is high. Treasury officials reckon that the U.S. loses up to $10 billion a year in sales because of various foreign policy considerations. The Jackson-Vanik amendment to the 1974 Trade Act, for example, denies the most-favored-nation status to the Soviet Union because of its reluctance to grant sufficient emigration visas to Soviet Jews. Moscow...
...billion over the next five years to expand and modernize its U.S. plants. It has no hope of financing those expenditures out of depreciation and retained profits-if indeed there are any profits. There will be none this year; though sales are likely to total $18 billion, industry analysts reckon that the company will wind up with a loss of around $120 million...
...called a new generation is hidden from view or discernible only by the expert eye. Some of the biggest improvements are in the cockpit. After takeoff, the flight can be fully automated, should the captain so choose. A computer back on the ground in the Airline Command Center will reckon the entire flight plan and feed the instructions for course headings, throttle settings, climbs, descents and the like into three smaller computers aboard the aircraft...
...less than his uncompromisingly aesthetic position, will be a subject of harsh debate. But it deserves to be seen and seen again, for its emphasis on the apolitical, the uneventful, the odd, the dumb and the chancy is now a kind of official view with which photography itself must reckon...