Word: reckoning
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...achieving success than with avoiding failure." He sees the world as neither benevolent nor malign but neutral, and he never doubts his power to hold his own in the marketplace. He is as readily bored by routine as he is challenged by risk taking - and he knows how to reckon the odds. Such a man is obviously valu able to any economy, but he is also rare. Is there a way to develop him? In Motivating Economic Achievement, to be published this month by The Free Press of Manhattan, Psychologists McClelland and David G. Winter of Wesleyan University argue that...
...shortages will develop. However that problem turns out, Ceauşescu's biggest economic gamble is political. He banks on his faithful adherence to Communist political doctrine-and a police state-to outweigh Moscow's annoyance with his trade ties to the West. Rumania's leaders reckon that they can and must take that risk if they are to build a modern state...
...best interests. One reason for this reconsideration is that West German elections will be held in September. As the Soviets see it, the West German leader of the 1970s will be either Foreign Minister Willy Brandt, a Socialist, or Finance Minister Franz Josef Strauss, a conservative. The Soviets reckon that a relaxed policy toward West Germany would aid Brandt's cause, while a continued hard-line stand would surely enhance the possibility that Strauss might some day elbow aside Kurt Kiesinger as Chancellor...
...that Martin might not be reappointed as chairman, some European central bankers observed that his departure would so shake foreign confidence in Washington's money policy that the U.S. would lose $1 billion in gold. Considering that gold sells officially for $35 an ounce, the bankers must reckon that Bill Martin is worth his weight in gold-12,000 times over...
...Pristeen print media campaign is bigger than that for any other new toiletry product in 1969. Pris-teen's chief competitor is FDS (for Feminine Deodorant Spray), a similar product manufactured by suburban Chicago's Alberto-Culver Co., whose advertising is slightly less explicit. Warner-Lambert executives reckon that the new deodorant market will soon be worth around $58 million a year...