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Critics of sponsored searches say the process perverts the quest for information online--that it's like having a reference librarian recommend books based on how much she is paid by the publishers. Gross argues that GoTo is more like a Yellow Pages; users understand that the advertisers who pay the most get the best placement. He notes that GoTo's site states clearly how much each site has paid. But on some search engines powered by GoTo, it can be hard to figure out who has paid...

Author: /time Magazine | Title: Marketing: Search Engines: You Pay, You Play | 7/23/2001 | See Source »

...good on the threat? Federal bureaucrats doubt it. "It doesn't matter what Harry Reid says," says Jerry King, the project manager of the Energy Department's Yucca Mountain feasibility study. "We are going ahead full speed." By the end of this year, Energy Secretary Spencer Abraham will probably recommend to President Bush that nuclear waste be buried at the repository. Bush's energy plan calls for construction of new nuclear power plants (the technology now supplies about 20% of the nation's electricity), but that won't happen unless the industry finds a place to store the spent fuel...

Author: /time Magazine | Title: Hazardous-Waste Disposal: Not In Our Backyard | 7/16/2001 | See Source »

...would receive only a reduction in the size of his debt as damages, Wagner asked, "Can a refund be required when overcharges are less than the outstanding bill? The case judge thinks not." Citing the Rashomonic mathematics and closely guarded ledgers in the case, however, Wagner said he would recommend to the FERC that it conduct a full evidentiary hearing and take its own accounting...

Author: /time Magazine | Title: California Gets Ready For Another Run At Bush | 7/11/2001 | See Source »

...only way to assure that job vacancies are filled and the tax base becomes big enough to support the growing ranks of retired people. As a result, an expert panel on immigration is scheduled to unveil a sweeping plan next month. According to press leaks, the panel will recommend giving out 20,000 permanent work permits and a further 20,000 temporary visas a year based on a quota system that will include education, family size and language skills in evaluating potential applicants...

Author: /time Magazine | Title: Germany's New Recruits | 6/25/2001 | See Source »

...approach to reckless imbibing gaining currency among college administrators is unconventional and even counterintuitive. It argues for accepting that college-age kids are going to drink and for encouraging them to do so safely. Some campus officials recommend bowing to reality and lowering the drinking age, as 29 states did in the early '70s. By 1988, in response to the national mood against drunk driving and a threat by the Federal Government to cut off highway funding, every state had a minimum drinking...

Author: /time Magazine | Title: How To Manage Teen Drinking (The Smart Way) | 6/18/2001 | See Source »

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