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...actually nearly a month. The current period, which starts Oct. 29, won't end until Nov. 25. It's the result of an anachronism: Nielsen developed the concept of sweeps week in 1954, when they mailed small TV ratings booklets to households across the country and asked them to record everything they watched for a week. To keep the task of receiving and recording thousands of diaries from the sample households orderly, they started a "sweep," starting on the East Coast and moving West across the country. Now computers make the data gathering and recording a cinch, so Nielsen surveys...

Author: /time Magazine | Title: Sweeps Week | 10/29/2009 | See Source »

Advertisers sometimes complain that all the stunts create skewed ratings and more expensive advertising costs. Technology certainly exists to record ratings year round, and it may only be a matter of time until Nielsen is pressured into switching their model. But TV viewers will find no such solace this fall. Networks have planned an extensive slate of stunts to get you to move their dial-Oprah will interview Sarah Palin on Nov. 16, NBC is having another Green Week starting the day before that and shows like 30 Rock and Gossip Girl are loading up on stunt-casting...

Author: /time Magazine | Title: Sweeps Week | 10/29/2009 | See Source »

...furious? If not, you should be. The giant financial institutions that make up Wall Street have been bailed out, thanks to trillions of dollars of our money, and are on track to hand out record-breaking multibillion-dollar bonuses while millions of regular folks are hurting. Even outside the gilded halls of Wall Street, there's no shortage of good cheer: many economists say the Great Recession has ended, and Federal Reserve Chairman Ben Bernanke keeps seeing "green shoots" in the economy...

Author: /time Magazine | Title: What's Still Wrong with Wall Street | 10/29/2009 | See Source »

Carciero had no prior record of violence, though he had struggled with unemployment and mental health issues, according to Perullo. Carciero is survived by his wife and four children...

Author: By Shan Wang, CRIMSON STAFF WRITER | Title: Patient Stabs HMS Doctor | 10/29/2009 | See Source »

...Crime. But a larger reason for the Taliban expansion is a widespread and growing frustration with a corrupt, inefficient government. Justice is a fundamental human desire, and if the government fails, or refuses, to deliver the rule of law, Afghans will turn to those who have a better track record - no matter how brutal those people...

Author: /time Magazine | Title: Karzai's Problem Brother: Drugs, Spies and Controversy | 10/28/2009 | See Source »

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