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...missed the rise of two seemingly opposing trends. In a medium in which mediocre singing has never been a bar to entry, a lot of pop vocals suddenly sound great. Better than great: note- and pitch-perfect, as if there's been an unspoken tightening of standards at record labels or an evolutionary leap in the development of vocal cords. At the other extreme are a few hip-hop singers who also hit their notes but with a precision so exaggerated that on first listen, their songs sound comically artificial, like a chorus of '50s robots singing Motown...

Author: /time Magazine | Title: Auto-Tune: Why Pop Music Sounds Perfect | 2/5/2009 | See Source »

Auto-Tune's inventor is a man named Andy Hildebrand, who worked for years interpreting seismic data for the oil industry. Using a mathematical formula called autocorrelation, Hildebrand would send sound waves into the ground and record their reflections, providing an accurate map of potential drill sites. It's a technique that saves oil companies lots of money and allowed Hildebrand to retire at 40. He was debating the next chapter of his life at a dinner party when a guest challenged him to invent a box that would allow her to sing in tune. After he tinkered with autocorrelation...

Author: /time Magazine | Title: Auto-Tune: Why Pop Music Sounds Perfect | 2/5/2009 | See Source »

...heartbroken lyrics, he flew T-Pain to Hawaii to see how many ways they could tweak Auto-Tune. Diddy gave a percentage of his upcoming album's profits to T-Pain in exchange for some lessons. Even Prince is rumored to be experimenting with Auto-Tune on his new record. "I know [Auto-Tune] better than anyone," says T-Pain. "And even I'm just figuring out all the ways you can use it to change the mood of a record." (See pictures of Diddy...

Author: /time Magazine | Title: Auto-Tune: Why Pop Music Sounds Perfect | 2/5/2009 | See Source »

...plastic tube that made his guitar sound as if it were talking--but in skilled hands, Auto-Tune is the rare gimmick that can lead to innovation. On T-Pain's latest album, Thr33 Ringz, tracks like "Karaoke" and "Chopped N Skrewed" literally bounce between notes, giving the record a kids-on--Pop Rocks exuberance. Using the same program, West's 808s & Heartbreak is the complete opposite--angsty, slow and brutally introspective. West sings throughout, and while he couldn't have hit most of the notes without Auto-Tune, he also couldn't have sounded as ghostly and cold...

Author: /time Magazine | Title: Auto-Tune: Why Pop Music Sounds Perfect | 2/5/2009 | See Source »

Some Auto-Tuning is almost unavoidable. Most contemporary music is composed on Pro Tools, a program that lets musicians and engineers record into a computer and map out songs on a visual grid. You can cut at one point on the grid and paste at another, just as in word-processing, but making sure the cuts match up requires the even pitch that Auto-Tune provides. "It usually ends up just like plastic surgery," says a Grammy-winning recording engineer. "You haul out Auto-Tune to make one thing better, but then it's very hard to resist the temptation...

Author: /time Magazine | Title: Auto-Tune: Why Pop Music Sounds Perfect | 2/5/2009 | See Source »

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