Word: recording
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Dates: during 1930-1939
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Wagner: Die Walkure, Act 2 (Berlin State Opera and Vienna Philharmonic Orchestras, Bruno Seidler-Winkler and Bruno Walter conducting, with Lotte Lehmann, Marta Fuchs, Margaret Klose, Lauritz Melchoir and Hans Hotter; Victor: 20 sides). Austria's Anschluss in 1938 interrupted a magnificent recording of Die Walküre in the middle of the second act. Already completed were Sieglinde's scenes, sung by anti-Nazi Lotte Lehmann, conducted by Jew Walter. After Anschluss the rest of the act was filled out by a 100% Nazi cast. Despite this patchwork, the result is good enough to make a Wagnerphile...
...while the record manufacturers gloomed over their dwindling sales accounts, the engineers of Western Electric and the Bell Telephone Laboratories had been monkeying with electrical transcription and reproduction. By means of their new recording and amplifying gadgets the phonographic disc could, for the first time, catch a close approximation of actual sound, from the topmost squeaks of the piccolo to the profoundest groans of the bass tuba. Morose manufacturers adopted the new gadgets in the middle 20s. Electrical recording failed to set the industry on the road to recovery. But it did lay a firmer foundation for the Industry...
...real upswing came in 1934 when two things happened: 1) RCA began to remember and worry about its long dormant record business; 2) a brand new concern, Decca, entered the field with a sheaf of fresh ideas. Dapper, bespectacled Jack Kapp and his codirector, Edward R. Lewis, had long contended that what the country needed was a good 35? record (standard prices had previously ranged from 75? to $2). Signing up big names in the popular field (biggest: Crooner Bing Crosby-see p. 50), Decca put this contention to the test, and sales began to skyrocket. Today, the five-year...
Ninety-five per cent of its output consists of the 35? popular discs advocated by President Kapp, and Crooner Crosby sells about 2,000,000 of these a year, a post-Caruso record record...
...slump but a record year was 1938 for Sperry Corp. This year working overtime to turn out antiaircraft equipment, searchlights, airplane instruments, and deep-sea gyro equipment, Sperry netted a thumping $2,469,576 ($1.23 per share), up 12% from 1938's record first half, up 49% from the first half of 1936 when the armament boom began. Buttressed against wartime demands for working capital, it had $5,768,158 cash, 31% more than last summer...