Word: recording
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Dates: during 1950-1959
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...Models. With such imaginative merchandising, John Long last year built and sold 2,500 houses worth more than $30 million, shared the home-building record of the year with Miami's Mackle brothers, who build their houses for General Development Corp. (TIME, March 30). Unlike the Mackles and most other big builders, Long is building all his houses in a single location, plans to put up at least 8,000 more houses before Maryvale is completed. He offers new models every six months to attract customers. Says Long: "It's like retooling and offering new models...
...Telephone & Telegraph, for 73 years a holdout against splitting, soared 65 points from 202 within a few weeks after its 3-for-1 split announcement. So popular has splitting become that 80 major companies have registered or announced splits this year, and Wall Streeters feel sure that the old record of 181 splits (in 1955) will be topped before the year is out. While stock splits have gladdened many a stockholder, they have produced a good deal of misunderstanding and confusion among others. They have also stirred opposition from some financial experts...
Makers predict that production of room units will rise from last year's 1,350,000 to about 1,700,000, and shipments of central air conditioners will go from last year's 224,000 to 280,000. They expect a boost from the record number of new houses going up this year (see Construction); 10% of them will be built with central air conditioning v. only 1.4% in 1952. Says the Federal Housing Administration: "Within a few years, any house that is not air-conditioned will probably be obsolescent...
...triumph over Army, and it was clear that the team had undergone a complete metamorphosis since the indoor season. Dyke Benjamin, badly injured all winter, won the mile in 4:15.6 and then came back to take the two-mile in an amazing 9:08.5, a new University record...
...week later, the Crimson crushed a weak Princeton team, 99 to 41, in the Stadium. Gordon turned in one of his best competitive efforts, a 48.3 440, but Tiger sophomore Dick Edmunds won by a step, establishing a new meet record. Benjamin's bid for a University mile record fell short, as he was beaten by teammate Jed Fitzgerald in 4:16.2. John Bronstein won the discus with an excellent 158 ft., 33/4 in. toss, and John deKiewiet took the high jump for the second straight week...