Word: recruiting
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Dates: during 1960-1969
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...sorest point of all, he noted that the proposed manpower cut of 33,000 would not be too difficult to achieve since the Guard loses 100,000 men each year by normal attrition. He was too diplomatic to add that in many states the Guard now has to recruit desperately to keep its rosters filled...
...ragged column of Nazi conscripts marching toward Poland was suddenly startled when a middle-aged recruit dropped out of line, turned around, and started marching homeward at the same tempo. A sergeant barked at him to stop, but Painter Werner Gilles replied mildly and matter-of-factly, "That blackbird up in that tree just told me, 'No, no, Gilles, this can come to no good.' " In time, Adolf Hitler's army psychiatrists sent Gilles back to the safety of civilian life, but for the painter the talking blackbird had been as real as the barking sergeant...
Ford will, furthermore, have to help recruit. If Philosophy lacks an existentialist, or Economics has too many researchers and too few teachers, he will have to raid intelligently to fill the gaps. Besides attracting other men from the outside, he has to make sure that those already at the University are too happy to be stolen...
...begin with, the Gurkhas served as part of the British army in India. After independence, the Indians took over six of the ten regiments while the British got the other four. By special treaty, the British are still allowed to recruit Gurkhas in Nepal. The soldiers' paychecks (a Gurkha private in Britain today averages $56 monthly) and pensions continue to be a mainstay of the Nepalese economy...
Establishing a public market for the agency's shares should also help Papert, Koenig, Lois recruit new executives by offering them stock options (which, for tax reasons, are more appealing to high-bracket executives than a straight salary boost). This is a vital consideration on Madison Avenue, where personnel changes are frequent because the only commodity an advertising agency really has to sell is talent. And at least potentially, a public stock offering has other attractions for advertising firms: it could help raise expansion capital and make it easier for an agency to merge into bigness through stock swaps...