Word: recruits
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Dates: during 1990-1999
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What now? Microsoft's bear hug buys Apple a few months' breathing room, and replacing most of the company's reviled board of directors with bold-faced techies like Oracle's Larry Ellison and Intuit's Bill Campbell was a necessary--and possibly helpful--housecleaning. Now Jobs must recruit some dynamic marketing-minded luminary as CEO to get the company moving forward...
While the Internet may be the biggest force behind science's democratization, it's not the only one. Local health groups have long used little more than flyers and phone banks to document emerging illnesses like Lyme disease or recruit volunteers to test new AIDS medications. Archaeologists increasingly rely on the help of lay people who pay for the privilege of accompanying the scientists on digs. And even in summer, the National Audubon Society is looking forward to its Christmas bird count, a winter tradition in which thousands of volunteers survey the ornithological fauna near their homes in order...
...arrival recruits face a "moment of truth" during which they are told to divulge every secret in their past, such as drug use, arrests and even traffic tickets. For years, that debriefing was a bit like a police interrogation, with signs threatening $10,000 fines and jail time for liars. Those signs have been replaced by posters of naval vessels and slides exhorting the kids to embrace "honor, courage, commitment." "When they see all these nice pictures, that gives them a warmer welcome than I got," says Senior Chief Petty Officer Norman Pretlow, a recruit division commander...
...other branches, the corps also discovered it had to begin educating recruits about fundamental values after 22 Marines were implicated in the 1991 Tailhook scandal and a pair were found guilty in the 1995 rape of an Okinawan schoolgirl. Drill instructors and recruits now have long talks on morality and choices. "We're teaching them how to think, rather than telling them what to think,"says Staff Sergeant Steven Manzo, a drill instructor at the Marine Corps Recruit Depot at Parris Island...
...thinks the push abroad, and the complementary balancing act domestically, will be easy. Says Bradley Bertoch, a venture capitalist (and nonpracticing Mormon) who specializes in attracting money to Utah: "The church needs to recruit adequate labor to drive its business growth beyond the borders of the U.S. But at the same time it has to make sure that it doesn't lose control of the home ground. It's the same problem of resource allocation in new markets faced by any multinational...