Word: rectangularity
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Dates: during 1960-1969
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...supplier of Motorola's 23-inch color tubes, is spending $4,000,000 to double its capacity. Sylvania has developed a new color tube with a rare earth phosphor that makes it 40% brighter than others on the market. Last week Zenith introduced its new 25-inch rectangular color tube, which shows more of the transmitted picture, and Philco began pilot production of 21-inch color tubes...
...Galvin skillfully built the broad diversification begun by his father. The company pioneered the transistor radio, now also manufactures auto alternators and ignitions, electronic speedometers, hi-fi consoles, and exotic semiconductors and solid state devices used to measure and control industrial operations. Last year it introduced a 23-in. rectangular color-TV tube, slimmer and more compact than previous round tubes; it expects to sell 100,000 this year, has jumped to third place in dollar volume of TV sales. "Once we identify ourselves with a field," says Galvin, "we make a determined effort to be dominant in that field...
...Mexico City, where the press of tourism and business requires the U.S. to maintain its second biggest embassy (after London), the new building is a functional, if spiritless, product of Texas Architects R. Max Brooks and Llewellyn Pitts. Basically it is a chunky, $5,000,000 rectangular marble box rising six stories above some elegant but unrelated granite vaultwork. Since much of Mexico City sits on what was a lake, the building must be broad-footed to avoid sinking into muddy subsoil. A Mexican engineer, Leonardo Zeevaert, designed a displacement foundation that is in effect a watertight ship...
Also widely admired was "Wild Dream," designed by Joe Wilhelm of San Jose Calif. With an aluminum body and chassis of rectangular tubing, 'it has a Corvette engine, the popular "California tilt" (front end lower than rear), and is finished in purple metal-flake acrylic paint...
...pants catch your fancy in the spring. J. BRINE will serve you fine. Everything stretches: long pants, surfers, bermudas, jamaicas, and shorts (not to mention skirts and bathing suits.) J. Brine carries genuine Levi's (and we know they're genuine because of the authentic rectangular red Levilable on the left side of the right hand back pocket.) The "lean, hiphugging masculine fit" comes in blue ($4.75), white $(4.50) and stretch ($7.95). Less glamorous, but certainly adequate, are CORCORAN'S Wranglin' jeans ($3) in 10 oz. denim, sanforized for that "trim western...