Word: rectangularity
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Dates: during 1960-1969
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...shots of Rules of the Game affect far more than they clarify. In each the normal rectangular order of human environments, the square corners on which houses are built, is disrupted in favor of a world filled with senseless detail. The aviator has landed complaining that the woman he loves isn't present. Renoir cuts to a radio in her room, following the announcer's voice. The room is bright and elegant, unlike the night-time of the airfield-and full of ornament. Her dressing table overflows with gleaming toilette articles. A mirror atop it reflects her maidservant twice, filling...
...Rules is designed visually to prevent our making sense of any setting. Christine's husband appears in the hall in mid-shot: the space is deep and rectangular, we ought to be able to tell where he is going. But as he walks into it the camera tracks wildly across his back, completely changing the dynamics of the space. On the left the room seems to extend quite far, but as he walks we find that a mirror has created an illusory depth, that the space is ordered quite differently than we thought...
...house is unmistakably Roy's though also a cliched epitome of Manhattan East Side sybarite splendor. Up the spiral staircase one encounters what can only be described as a trophy room. The walls are covered with walnut plaques, shield-shaped generally, though some are rectangular, with gold plates, the gold shellac now peeling away to show the brass underneath, bearing laudatory appreciations from the American Legion, The Veterans of Foreign Wars, and even the Rumsey, New Jersey Boys' High School: " To Roy M. Cohn, outstanding patriotic American, brilliant young attorney, fearless crusader, and defender of the faith against Godless Communism...
...everything but the bottles. But the logo will still spell Coca-Cola in the familiar flowing, baroque script. The new twisting white ribbon under the words is supposed to "echo" the wasp-waisted shape of the bottle. Coke signs and emblems, however, will now be square or at least rectangular; the old circles, diamonds and fish shapes will be banished from the company's advertising. Drivers of the 25,000 Coca-Cola trucks, a fleet that Coke officials claim is second in size only to that run by the U.S. Post Office, will be decked out in charcoal...
...circles. Jackhammers will cut windows and outside balcony spaces in the battleship-gray walls, which are eight inches thick, and elevators will be installed inside. On completion, the silos will have 132 circular apartments, including 84 split-levels, each 23 feet in diameter. In addition, there will be 24 rectangular apartments in the adjoining grain elevator. Rents, including utilities and furnishings (even the beds will be circular), will range from...