Word: redbook
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Dates: during 1950-1959
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TIME, Oct. 27 fell short in measuring Wade Nichols' accomplishments as editor of Redbook Magazine. Every issue of Redbook to date in 1958 has delivered higher circulation than the 2,591,676 that you report as our current figure. Redbook's average total paid circulation in the first six months of this year...
...morning last week Deems ended the struggle by calling Mayes into his office and firing him. His successor: able Wade H. Nichols, 43, editor of McCall's Redbook, who will move to Good Housekeeping at $65,000 base pay plus bonuses. A man who delegates responsibility, Nichols earned a solid reputation by converting themeless Redbook into a magazine that aims at young adults, raising circulation from 1,915,905 when he took over in 1949 to 2,591,676 this year...
...point when Dr. Norman Vincent Peale nearly quit the ministry in a fit of despondency. Described in a new biography,* the crisis took place in 1955. While on his way to Harrison Valley, N.Y., from Manhattan, to visit his dying father, Br. Peale read a highly critical article in Redbook quoting Theologians Liston Pope and Franklin Clark Fry, among others, as calling Peale's type of religion "very nearly blasphemous" and "a parody." As he read, Peale "felt something wince and shrivel inside of him." That night on the train, Peale wrote out his resignation as pastor of Manhattan...
...request, began scrounging for "some kind of flying job." Dave Steeves also has domestic troubles; his pretty wife Rita has left him, sees no hope of reunion because there is "no love" between them. But the crash of his marriage, disclosed Pilot Steeves in this month's Redbook magazine, had nothing to do with the crash of his plane. Prior to his sojourn in the mountains, by his own admission, he had been flying too high too long with an extracurricular cutie from San Francisco...
...policy has begun to pay off in growth if not yet in increased profits. Sales in McCall's pattern division rose 15% in 1956. McCall's circulation increased 242,000 to 4,756,839, along with a 5% rise in ads. Redbook, which earlier switched its appeal from fiction to articles for young homemakers, boosted its circulation 114,000 to 2,286,500 in 1956, picked up another...