Word: redbook
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
When the ad department of Redbook Magazine began a campaign in trade publications and the financial sections of newspapers, it boldly set stringent limits on the editorial product that bills itself "for young adults." Said each of the ads: "Some girls are too old for Redbook. 18 to 34: These are the Redbook Years." In the accompanying cartoons. Under 34 dreamed of shopping sprees, Over 34 was a tight-pursed dowager just this side of her next facelift...
...message was aimed at Madison Avenue. But it also managed to reach many of those old ladies of 34 and up whom Redbook says it does not want-even though they comprise about 55% of the magazine's approximately 4,000,-000 women readers. The reaction was scornful. "Since I'm rapidly approaching the ripe old age of 46," wrote one subscriber, "I guess you don't want me. So you may be assured I have subscribed for the last time." From the mature perspective of 38 years, another reader informed the magazine...
Although the Constable proposal has not yet been drawn up into a specific report or amendment, its implications are disturbingly clear. If it were adopted, Harvard would be taking a long step backwards to the days before the publication of the monumental "Redbook," General Education for a Free Society, when the College's counterweight to departmental education was a similar system of distribution requirements...
Contrary to the inarticulate premise of your editorial, the common problems of men are still with us. They are worthy of the "shared" and "philosophical" experience advocated in Harvard's 1945 Redbook, and still attempted at such colleges as Columbia and St. John's. Your editorial mentions the Redbook's idea, but seems to consider it not even worthy of evaluation...
...comprehensible to its audience while still covering the material in a way meaningful to his discipline. The way to get this job done is to provide incentives for the professor to do it. And this is precisely what the Doty Committee proposes to do. As the years, following the Redbook showed, Gen Ed is defined by the courses taught and not by a guiding definition of what a Gen Ed course should...