Word: redbook
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...Manhattan journalists, jittery over the folding of Collier's and Woman's Home Companion (see below), the news at first seemed a possible cause for concern. McCall Corp., publishers of McCall's and Redbook, announced a 50% cut in its quarterly dividends from 30? to 15?. Though McCall's revenue was up $6,000,000 in the first nine months (to $46,116,539), earnings were down 16% to $758,276. McCall said it was saving cash "to finance future growth." What the company did not say was that the dividend cut was the work...
...policy has begun to pay off in growth if not yet in increased profits. Sales in McCall's pattern division rose 15% in 1956. McCall's circulation increased 242,000 to 4,756,839, along with a 5% rise in ads. Redbook, which earlier switched its appeal from fiction to articles for young homemakers, boosted its circulation 114,000 to 2,286,500 in 1956, picked up another...
Raging passions!") and wound up pre senting little Robertino to Rossellini while still awaiting her divorce from Dr. Peter Lindstrom. In the current issue of Redbook magazine, Ingrid describes her "or deal" and defends her "selfish decision." "I've never been able to understand all the fuss. All right, I had a baby before I was married. It's not the first time that ever happened to a woman, and it's not the last . . . And if the two people love one another and marry, and if they have a happy family, isn't that what...
This acceptance has been encouraging to the administrators of the program, but it has magnified one of the basic problems of General Education. Now, on the tenth anniversary of the "sacred redbook"--the report of the Committee on General Education in a Free Society--and as Kenneth B. Murdock '16 takes over the chairmanship of the effective Committee on General Education, the problem again becomes significant: how to maintain the faculty's initial interest in the experiment, both for the benefit of General Education and for the general curiculum...
First, in the words of Paul H. Buck, former provost, and chairman of the committee which wrote the "redbook": "Our problem was to get the Harvard faculty interested in teaching students who are curious rather than compulsed," with the hope that the experimental enthusiasm would in large part counter the danger of superficiality in the basic survey courses...