Word: redbook
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...Bardis: Jubliee treasurer, House Dance Committee, House football, Redbook Business Board, Photographic Society, Outing Club, freshman intramurals...
...newcomer to journalism, Barton once wrote editorials for a Sunday supplement called Every Week and then for Redbook magazine on such homely topics as prayer, success, happiness and free enterprise ("the system of hustle and hope"). After writing his bestselling life of Jesus (The Man Nobody Knows), depicting Him as "The Founder of Modern Business," Barton did a column ("Bruce Barton Says") for McClure's syndicate. Later he signed with King Features...
...contributing cause of Redbook's lag was the cautious, nice-nelly journalism of veteran Editor Edwin Balmer, who ruled out illustrations of girls in two-piece bathing suits, printed no fiction in which those who flaunted "the code" came to an unregenerate or glorified end. (By contrast, the June Cosmopolitan features an illustration of a boudoir nude, and captions a sympathetic short story about adultery: "You'll Find It Difficult to Con demn Them as Human Beings.") When Redbook lost $400,000 last year, President Marvin Pierce of McCall Corp. (which also publishes McCall's) decided that...
After 22 years, 65-year-old Editor Balmer, a prolific fiction-writer himself, was moved upstairs last week to a job as "associate publisher." As his successor, Redbook hired a postgraduate of what is known in the trade as the "bust and thigh" school. The new editor: boyish, curly-haired Wade H. Nichols, 34, who has made Modern Screen the fastest-selling movie magazine on the newsstands...
When he takes over Redbook next month, Editor Nichols plans to run more nonfiction aimed at "the young marrieds," hopes to "merchandise the magazine" with trickier layouts and captions. And if stories call for that kind of illustration, Redbook readers may get an occasional helping of cheesecake...