Word: reddi
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Born to be hated: fresh-faced white boys, copping black street attitudes, co-opting black dance sounds, style and slang. They produce Reddi Wip pop music that comes out of nowhere but sells a cumulative 7 million on two albums, scoring with five hit singles (Cover Girl is currently No. 2), while the R. and B. brothers still struggle for the mainstream breakthrough...
...brand of vulgarity. The time was distant--20 years ago, in fact --and the "vulgarity" had to do with food. Jasper Johns had his ale cans, Claes Oldenburg his Brobdingnagian hamburgers. Thiebaud in the mid-'60s was the laureate of pies: spongy peaks, white with coconut frosting and Reddi Wip, dark buttes sliced open to reveal caves of chocolate, pastry craters cupping their unruffled lakes of Key lime gelatin. Since mass food was one of the motifs of pop art, Thiebaud's diner-and-deli still lifes caused him to be misunderstood into fame: here was yet another ironic hierophant...
...Reddi-Wip Fog. Though July is one of the hottest months of the year for most of California, temperatures in San Francisco reach an average high of only 64° and fall to a dank and chilly low of 53°. Mark Twain, who lived in the city in the 1860s, is said to have remarked that "the coldest winter I ever spent was a summer in San Francisco." The reason is a stratum of fog that blankets the city for part of nearly every day, dropping temperatures as much as 15°. Many San Franciscans dress in layers...
...back in a couple of weeks-he's just taking a vacation with Judge Thatcher and Becky-but the kind of minds who find it natural and necessary to turn Tom Sawyer into a musical cannot be expected to resist topping their concoction with a thick glop of Reddi-wip sentiment...
OLEOMARGARINE MAKERS are in trouble with the Federal Trade Commission over misleading advertising. For the first time under a new amendment to the FTC Act, the commission has ordered two firms (Manhattan's E. F. Drew & Co., Philadelphia's Reddi-Spred Corp.) to stop giving the impression that their vegetable margarines are dairy products-by ads such as "Churned to delicate, sweet, creamy goodness," "The same day-to-day freshness which characterizes our other dairy products...