Word: redeem
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...price drops to try a more rational approach to marketing. Typically, the manufacturers raise prices aggressively and then "deal back"--that is, offer coupons while at the same time paying grocers incentives to promote the product. This method is enormously wasteful. Consumers, annoyed by or indifferent to coupons, redeem only a fraction of those distributed; the handling costs are high; and, worst of all, it's not a particularly effective way to build a brand. Smart shoppers often "cherry pick" a category, buying only the brand that's on sale, so the manufacturer gains no loyalty...
Things are not as bad as they seem. Harvard did not collapse offensively or defensively in the game and never seemed to lose its intensity. The Crimson still has a chance to redeem itself this Wednesday at Brown in a crucial Ivy League matchup...
Coming off a disappointing loss to Boston College, the heavyweight crew was hoping to redeem itself with a strong showing at Brown this past weekend...
With the leadership of five returning seniors, the team is looking to redeem itself. Not only is the team driven by their goal of tournament qualification, but they've got skills, potential and depth from freshmen to seniors...
...black subjugation, and the Southern whites who restored its flag to prominence during the '50s used this flag to demonstrate their desire to continue the domination of black citizens. When has the white South made formal moral or material restitution for its racism that could even begin to redeem the rebel flag...