Word: redesign
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Dates: during 1950-1959
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Lazy S & Struts. But General Motors does not intend to celebrate its golden anniversary year by losing any more of the market; it spent $730 million (and will boost prices 3% to 5%) to redesign every car with the exception of the Cadillac. To win back its cherished lead, 1958's Chevrolet is all new from latticework grille to gently curving, lazy-S rear-fender lines; all cars are 9 in. longer, 4 in. wider, 2 in. lower, have optional air-suspension ride and a slight horsepower increase to 290 h.p. Two new models: a sporty Impala hardtop...
...year. Since both Buick and Oldsmobile had completely new bodies in 1957, they were slated for only a minor touch-up in 1958. But the competition from Ford's and Chrysler's low-and medium-priced designs has been so rugged that G.M. put on a crash redesign program, has revamped both cars completely. The General Motors line...
...enough cars to meet big demand, that Plymouth station-wagon delivery has not even begun. Dealers ordered 350,000 Chrysler cars in first month after introduction of new models, but Chrysler will roll out only 252,000 autos by January. Reason: strikes and production trouble because Chrysler rushed complete redesign of all models in 20 months v. normal lead time of three years...
...problem set before the architects was to redesign Harvard Square South, an area bounded by the Charles River, Massachusetts Avenue, Holyoke St., and Putnam Ave. Detailed studies were made for the construction of new commercial buildings near the Square and a housing development near Dunster House...
...Case, Rojtman will be the executive vice president and general manager. He will bring with him eight fully designed tractors, four years of research and development, and a huge potential for road equipment in the federal highway program. Said one Case officer: "We bought design, redesign, tooling, testing, experience, and a product in production. It probably would have taken four years or longer to develop such a line, and cost us $10 million to $12 million." Said Rojtman: "Case has been slipping in the last few years, but we will reverse that. The merger will put Case right...