Word: redesignated
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...years when it is new to students and faculty. Experiment creates excitement, and in such an atmosphere, a course will give every indication of complete success. In an effort to prolong the IC fervor, President Wriston has suggested that professors who wish to continue teaching in the IC program redesign their courses or perhaps change them entirely every few years. In this way he hopes to keep instruction on a high plane of competence and inspiration...
...drop of fuel spilled from the wing tank; the basic wing structure was undamaged and the two underslung engine nacelles appeared only scratched. But the maiden flight of the 707 would be delayed at least several weeks. The faulty landing gear would need careful study, perhaps even a complete redesign by Boeing's engineers. The left wing root and damaged flap would have to be repaired and the two left engines checked for damage...
Problematic Plan. Not all airplane designers believe that the X-3 has a chance of reaching the speed for which it was designed. It is underpowered, they say, and, without complete redesign, it cannot use the bigger engines that are coming along. Bill is noncommittal. Neither liking nor trusting his little beast, he still intends to fly it with high professional competence, however tricky its character. The plan for Bill Bridgeman and the X-3 is many more flights, perhaps 40 of them, gradually increasing the speed to the maximum. Some of the flights are sure to be unpleasant...
This week Cummings was back in Chicago to tell his board of directors what he had learned. As a starter, Cummings would redesign most of the stores in the country by throwing out the counter. Says he: "It just keeps customers away from what they want to buy." Goods should be placed on easy-to-reach shelves. Complicated displays should be abandoned: "Too many tricky piles of cans say 'Don't touch me' when they should be saying 'Take me home.' " Stores should be painted up and lit up. A dingy little store, slipping into...
...methods often mystify clients. When Chicago's Armour & Co. hired Loewy to redesign and repackage its 700-800 different products, he disappeared for about six months. Said Vice President Walter S. Shafer: "We didn't know what he was doing." Actually, Loewymen were out talking to hundreds of housewives who bought the products. When Loewy came back he told Armour to abolish all the multicolor labels that it had been using, and substitute a simple two-color pattern throughout. Armour saved enough money on color-printing alone to pay for the designer's services. As Lever Bros...