Word: redirect
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After the Government banned cyclamates, the diet-food industry last week began one of the fastest turnarounds in U.S. industrial history. Officers of firms in the $1 billion-a-vear diet market hustled to cut their ties with cyclamates, to find an acceptable substitute, and to redirect marketing efforts to preserve demand for their heavily promoted brands. From now on, many of the diet drinks will be sweetened by a sugar-saccharin compound that may contain 30 calories in eight ounces, compared with only one or two calories in a cyclamate drink and 105 in a cola sweetened with straight...
...though one passage recognizes the role of Fidelism in radical student culture. The spirit of Che synthesized all the ingredients of the New Left: an anti-American intellectual who galvanized the masses in one country and suffered glorious martyrdom in another. This vision of the radical's mission to redirect history made a somewhat turgid book called Revolution in the Revolution? a best seller. Feuer lists C. Wright Mills and Paul Goodman as the new radical heroes, though Herbert Marcuse has probably had as much influence as either at Harvard...
...maneuver will be fairly circumscribed at first; he inherits from Johnson a budget that can be altered and amended but whose thrust and direction derive from past commitments and certain built-in increases, such as mandated pay raises for civil servants and the armed forces. Nor can he redirect the course of spending from the huge reservoir of obligations previously authorized by Congress (current total: $190 billion...
...will enter the White House with little personal prestige or popoular support, and without the Congressional support that he had expected. Therefore, if he is going to be able to govern, he will have to end the war quickly and not necessarily "honorably." And he will have to redirect this country's resources to its own disintergrating cities, and not necessarily with that respect for the social beneficience of free enterprise that both major candidates have been extolling this fall. To meet these critical priorities. President Nixon will have to abandon the vague and simplistic formulas of his campaign...
...church union. The marching orders issued by the Fourth Assembly in Uppsala, which ended last week, were primarily secular rather than sacred. In a series of concrete, specific resolutions, the 700 delegates from 235 Protestant, Anglican and Orthodox churches at the Uppsala meeting called upon their fellow Christians to redirect their attention to the social, political and economic problems facing mankind...