Word: redlineã
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...name Yagan is synonymous with entrepreneurship at Harvard. Current Currierite Daniel F. Yagan ’06 is one of the founders of Redline Textbooks, an online textbook vendor with a loyal following among Harvard’s budget-conscious students. Yagan recently diversified Redline??s textbook offerings and expanded its stock. His older brother, however, has been less fortunate. Sam A. Yagan ’99, president of MetaMachine, the company that distributes the peer-to-peer program eDonkey, announced at a U.S. Senate Judiciary Hearing on Sept. 28 that his company would “convert...
Many of the student entrepreneurs cite low over-head costs as being a key ingredient to their financial survival. Both Redline??s and H-Ads’ successes hinge on their being less expensive options. “We’re able to charge significantly less than the Coop,” explains Redline Sales Manager Brooks E. Washington ’06. The Coop charges large mark-ups from publisher prices, since it has “essentially a monopoly on this market,” he says...
During the spring semester, the Redline group made their guaranteed next-day delivery free of charge, something online retailers ordinarily do not do. Michael W. Reckhow ’06, Redline??s technology manager, says that this helped Redline provide a “completely unique product...
...personal profits, per hour, are not very high,” said Andrew M. Mugica ’06, Redline??s Advertising Manager. “We don’t really do it for profit, we do it for experience...
Redline expects to increase sales with the offer of free next-day delivery and expansion from 16 courses to at least 20. According to Michael W. Reckhow ’06, Redline??s technology manager, the company will expand into departments including applied math, biological sciences, and psychology...