Word: redness
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Dates: during 1940-1949
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Three months after the Communist takeover, the once booming, bustling, bawdy metropolis is dying. Shanghai has been withered by Nationalist blockade, damaged by flood and typhoon, weakened by arrogant Red treatment of its foreign businessmen and consulates. Brisk, bald General Chen Yi, Shanghai's new Red mayor, standing on a platform in front of a huge oil portrait of Communist Leader Mao Tse-tung, told a handpicked group of "Shanghai representatives" what the Communists propose...
...Rome, the Communist-line newspaper Il Paese shrilled against a "red-uniformed army which today has an outpost . . . even in the remotest parts of our countryside." Communists launched a whispering campaign that the "army" sold a drink which could turn a child's hair white overnight. Last week, the official Communist organ L'Unita shot the works in a headline: DRINKS COCA-COLA AND DIES. (L'Unita's victim was identified by another newspaper as a heart fatality...
...this red raging was due to what the Coca-Cola company calls "our own individual EGA." By last week its Coke selling campaign had proved so successful that five bottling plants were clanking away in Milan, Leghorn, Venice and Rome. Several hundred thousand bottles were sold daily, and the Communists rightly feared it was another victory for U.S. free enterprise. Complained one Red: "Yesterday I went into my favorite wineshop and found three people there. All were drinking Coca-Cola. The humiliation...
...business abroad- Coca-Cola has given U.S. methods a Mediterranean twist. Billboards plug "la sosta piacevole" (freely: The Pause That Refreshes), a fleet of 200 yellow trucks pound along ancient Roman routes from the bottling centers, and deliverymen dressed in uniforms emblazoned with Coca-Cola's red patch trundle boxes into caffe bars and wineshops. In Venice, two motor launches (see cut) chug along the Grand Canal on delivery routes...
From the garden of his London house, Henry Bishop peered at the red-faced stranger in the yard next door. The man was staring straight up at the bathroom where Bishop's wife was making splashing sounds in the wash basin; suddenly he burst into a clumsy dance of delight and blew a kiss to the window...