Word: redness
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Dates: during 2000-2009
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...success of energy drinks like Red Bull, Monster and Rockstar have proven that consumers are constantly thirsting for a boost. But will they ever want to come back down and reach for a nonalcoholic drink that will help them chill out? According to the recent sales figures from Innovative Beverage Group, a Houston-based drink distributor and maker of a "relaxation beverage" called Drank, there's strong demand for the anti-Red Bull too. The company's revenues, though small, were up 198% in 2008, to $2.2 million, and it turned a $172,000 profit last year, compared with...
...bedtime and perhaps save yourself some cash the next day. "Something like this gives you a better night's sleep," says Bianchi. "You're going to wake up feeling better rested and less apt to get a double venti-venti-venti at Starbucks, then wash it down with a Red Bull just to get through your day." (See the top 10 food trends...
...drinking it up. Bianchi, whose company trades publicly on the over-the-counter market, is making very bold promises for Drank and its potential shareholders. "By the end of the year, I will be in every grocery store in America and every food-drug chain in America, just like Red Bull," Bianchi boasts. "I'm in negotiations with every major drug chain and every major grocery store chain, and I will go on the record and say it's with them contacting us, without our solicitation to them." Bianchi rattles off the list of chains he says have come calling...
...take Louis Vuitton as an example, they will say, "In the future, when you buy a Louis Vuitton bag, it's not just the most fashionable bag on the market, it also has a two-in-one dimension so you can turn it inside out, and it's red today and black tomorrow. You can use the bag both in the evening and the morning, and you don't have to buy a bag for four years because it has two color dimensions...
When times are good, California's diverse economy generates ample tax dollars, especially from income taxes on high earners. But when times are bad, the state's overreliance on income taxes can push the state's finances quickly into the red. Whatever the outcome of Tuesday's vote, Californians are bracing for sharp cuts in programs and services from their state government - and they will have to figure out how to recover from this fiscal earthquake...