Word: redonda
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Dates: during 1990-1999
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Marques' fiscal heroics made her a leading candidate to succeed Cesar Maia as Rio mayor in last October's elections, but she chose the steel-company job instead. Now her goal is to revamp the internal management at clanking CSN, whose steelworks began operating in 1946 in Volta Redonda, a town 100 km northwest of Rio. Marques is introducing new management policies--such as dividing the company into separate profit centers by product--that are virtually unknown to Brazil's insular corporate world. "If I don't watch out," she allows, "someone will start importing what I produce within three...