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Word: reds (lookup in dictionary) (lookup stats)
Dates: during 1930-1939
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Usage:

...three ranking matadors: Marcial Lalande, Domingo Ortega, Manolo Bienvenida. But Beziers Aficionados booed, hooted, threw bottles, for Béziers is stalwartly proletarian and the bulls came from a part of Spain held by Rightist General Franco. Not till the manager shouted that bulls' dislike of red is instinctive, not intellectual, did the crowd allow the corrida...

Author: /time Magazine | Title: FRANCE: Biased Bulls? | 5/24/1937 | See Source »

Inasmuch as the Post is printed three weeks ahead of publication, "Five O'Clock, Off California-" was not only a cracking Post piece but one more example of the uncanny Post prescience which has seemingly operated in an astonishing number of cases to link its articles with red-hot, unpredictable news. It was natural enough that the Post, like Collier's, should run a dirigible article at about the time of the Hindenburg's first voyage of the spring season.* But only by luck did the Post article deal with disaster...

Author: /time Magazine | Title: The Press: Post Luck | 5/24/1937 | See Source »

...bull spirit of U. S. newspapers, a red, red rag is radio's blatantly exaggerated "coverage claims." Last month mild-mannered Alexander Woollcott became an unwitting toreador in the radio v. newspaper ring. Seizing upon his radio praise of John Steinbeck's novel Of Mice & Men ("I look upon [it] as a masterpiece") the book's publishers plastered newspapers in Chicago, Boston and New York with the claim that Pundit Woollcott had spoken thus "in speaking to 69,540,000 people...

Author: /time Magazine | Title: The Press: Red Rag | 5/24/1937 | See Source »

Installed in its fine quarters. Temple Church prospered spiritually, but William Taylor Hotel moved into the red, remained there. For a time the Methodists paid interest charges totaling, $135.000 from their own pockets, then let a $500,000 debt accumulate. A bondholders' protective committee foreclosed, bought in the property last November for $750,000. The Methodists, their investment lost for good, were invited to move out of the hotel, their quarters to be used for more lucrative operations, including a garage. Temple Church was as homeless and penniless as any evicted tenement family, but it had kind neighbors. Temple...

Author: /time Magazine | Title: Religion: San Francisco Marriage | 5/24/1937 | See Source »

...enter the building, customers help themselves, carry the goods to a row of counters where clerks tally the purchases, take in the money. Then the baskets are placed on conveyor belts, which carry them to the entrance. There the goods are sacked, carried to the customers' cars by red-capped attendants -Trading Post's only concession to service. President Sowles's "Fashion Avenue'' is strategically located in the area between the cash registers and the entrance, so that the customers have to stroll by the five little shops to get out-change in their pockets...

Author: /time Magazine | Title: Business: Super-Markets | 5/24/1937 | See Source »

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