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...Germany, the Red Bull spokesman insisted that his company's product, along with others containing the coca-leaf extract are considered safe in Europe and the U.S. And already, some experts have come to Red Bull's defense. "There is no scientific basis for this ban on Red Bull Cola because the levels of cocaine found are so small," Fritz Soergel, the head of the Institute for Biomedical and Pharmaceutical Research in the city of Nuremberg, tells TIME. "And it's not even cocaine itself. According to the tests we carried out, it's a nonactive degradation product with...

Author: /time Magazine | Title: Red Bull's New Cola: A Kick from Cocaine? | 5/25/2009 | See Source »

About a year ago, the makers of Red Bull, the famous caffeine-loaded energy drink, decided to come out with a soda, unsurprisingly named Red Bull Cola. The shared name implied the same big kick. But could the cola's boost - supposedly "100% natural" - come from something else? Officials in Germany worry that they've found the answer - cocaine. And now they have prohibited the soda's sale in six states across the country and may recommend a nation-wide...

Author: /time Magazine | Title: Red Bull's New Cola: A Kick from Cocaine? | 5/25/2009 | See Source »

...Health Institute in the state of North Rhine Westphalia] examined Red Bull Cola in an elaborate chemical process and found traces of cocaine," Bernhard Kuehnle, head of the food safety department at Germany's federal ministry for consumer protection, told the German press on Sunday. According to this analysis, the 0.13 micrograms of cocaine per can of the drink does not pose a serious health threat - you'd have to drink 12,000 L of Red Bull Cola for negative effects to be felt - but it was enough to cause concern. Kuehnle's agency is due to give its final...

Author: /time Magazine | Title: Red Bull's New Cola: A Kick from Cocaine? | 5/25/2009 | See Source »

...Red Bull has always been upfront about the recipe for its new cola. Its website boasts colorful pictures of coca, cardamom and Kola nuts, along with other key "natural" ingredients. The company insists, however, that coca leaves are used as a flavoring agent only after removing the illegal cocaine alkaloid. "De-cocainized extract of coca leaf is used worldwide in foods as a natural flavoring," said a Red Bull spokesman in response to the German government's announcement. Though the cocaine alkaloid is one of 10 alkaloids in coca leaves and represents only 0.8% of the chemical makeup...

Author: /time Magazine | Title: Red Bull's New Cola: A Kick from Cocaine? | 5/25/2009 | See Source »

...drug if it's not put through the extensive chemical process that yields cocaine. Left-wing President Evo Morales, a coca-grower himself, has made coca validation a personal quest, chewing leaves in front of world leaders and press cameras during his travels. "Let's say [Red Bull Cola] doesn't take out the cocaine alkaloid. Have any of those millions of people across the world who have drunk that soda ever gotten sick or felt drugged?" asks Dionicio Nunez, a coca-growers' leader from the Yungas region. "We've always known that coca isn't harmful. Now maybe others...

Author: /time Magazine | Title: Red Bull's New Cola: A Kick from Cocaine? | 5/25/2009 | See Source »

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