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...rich markets and for a smaller profit, or at cost, in poor ones. Businesses in other industries can't do this tiered pricing, but they can benefit from the public recognition and enhanced reputation that come from serving those who can't pay. The companies involved in the (RED) campaign draw in new customers who want to be associated with a good cause. That might be the tipping point that leads people to pick one product over another...

Author: /time Magazine | Title: Making Capitalism More Creative | 7/31/2008 | See Source »

...creative capitalism: "We don't need to make capitalism more creative. We just need governments to stop interfering with it." There is something to this. Many countries could spark more business investment - both within their borders and from the outside - if they did more to guarantee property rights, cut red tape and so on. But these changes come slowly. In the meantime, we can't wait. As a businessman, I've seen that companies can tap new markets right now, even if conditions aren't ideal. And as a philanthropist, I've found that our caring for others compels...

Author: /time Magazine | Title: Making Capitalism More Creative | 7/31/2008 | See Source »

...epic is part of the Clay Sanskrit Library, a new series that aims to do for Sanskrit literature what the Loeb Classical Library - publisher of those pocket-sized, green and red volumes found in many a university reading room - has done for Greek and Latin texts over the past century. As such, it's geared more toward lofty specialists and Indiana Joneses than curious general readers. The poem is cluttered with arcane history, dry scriptural debate and explanations of Buddhist doctrine - the Four Noble Truths, the Noble Eightfold Path and the Triple Refuge - that can be meticulous to the point...

Author: /time Magazine | Title: Siddhartha's Saga | 7/31/2008 | See Source »

...modestly capped at just over $460,000 per film. To get a sense of the competition facing industry entrants, one only needs to compare this level of financing to that of the Chinese-language film dominating the city's movie houses this season - John Woo's Chinese historical drama Red Cliff, which with its estimated $80 million budget is Asia's most expensive movie to date. The trend for increasingly expensive epics will eventually lose steam, of course. But nobody is sure that Hong Kong's film industry will be ready with a replacement when it does...

Author: /time Magazine | Title: The China Syndrome | 7/31/2008 | See Source »

...Quesadillas somehow lacked that old-country Dublin feel. Its signature sandwich, the Monte Cristo, was a surgeon general's worst nightmare: "A delicious combination of ham and turkey, plus Swiss and American cheeses on wheat bread. Lightly battered and fried until golden. Dusted with powdered sugar and served with red raspberry preserves for dipping." You have to wonder: Why wheat bread...

Author: /time Magazine | Title: The Moment | 7/31/2008 | See Source »

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