Word: reds
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...people can say they created an industry. But Dietrich Mateschitz founded a company in his native Austria that has changed the way young people party around the world. Red Bull, the champion of hypercaffeinated energy drinks, posted sales of $1.5 billion last year, 70% of the global market. He credits a thirst for "antiauthoritarian" products. His sponsorship of ultrasports like street luge and winter surfing has tapped a vein of young male consumers. Mateschitz, a climber and snowboarder, wants to promote a product and a lifestyle. "Extreme sports are more than a marketing tool," he says. At this month...
...perhaps not all of them. Jeffrey Miron, the department’s director of undergraduate studies, says he drives a red ’98 Toyota Sienna minivan “well encrusted with chocolate milk spills, French fries, moldy golf shoes, and the like...
...Meanwhile, John Harvard flips on some Coldplay (#1 Harvard, #5 Yale) and sets about his favorite activity: Music. His room is decorated with posters of his favorite bands: Pink Floyd, The Red Hot Chili Peppers, and The Killers (none of whom make Eli’s top 10; he’s too busy listening to Beethoven), and favorite movies: “Little Miss Sunshine” (#1, Yale’s #5) and “Fight Club” (#2). Admittedly, he and Eli have similar taste in movies—six of the ten titles...
...ahead of only winless Columbia. Princeton claimed the Ivy League title and capped off a perfect season with a 3-1 victory Saturday over Yale. CORNELL 3, HARVARD 2 The Crimson looked poised to finish its season strong after getting out to a 2-0 lead over the Big Red (10-15, 6-8 Ivy), but the visitors from Ithaca played spoiler to Harvard’s plans by battling back and capturing the match, 3-2 (20-30, 28-30, 30-26, 30-28, 19-17) in an extended fifth game. Seniors Suzie Trimble, Laura Mahon, and Mimi Hanley...
...What's fueling Fehr's concerns? For one, during baseball's general managers' meetings in Orlando last week, Theo Epstein of the Boston Red Sox and Larry Beinfast of Florida Marlins introduced a new element to the gathering. The GMs assembled in one room and each stated what their off-season priorities were, and who might be available in trades. To the execs, it was an efficient way to horse-trade information that they typically would share in various time-consuming, one-on-one conversations. Some teams spoke in general terms, others got a little more specific, Major League Baseball...