Word: reds
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...Red Sox played for gold rings at Fenway Park yesterday, Harvard Square’s businesses tried to make some gold of their...
Other businesses have already jumped on the Red Sox bandwagon...
Alpha Omega Jewelers in Harvard Square became official sponsors of the Red Sox last year and this year began selling Sox-themed jewelry. Jordan A. Hislop, a store associate, said Sox merchandise has sold well as fans celebrate recent victories...
Farther down Mass. Ave., Billy Bartley, manager of the iconic Bartley’s Burger Cottage and a Red Sox fan for 47 years, also noted a slight increase in customers, but did not attribute better business to the Sox’s recent victories. Rather, Bartley believed his store attracts a certain kind of customer...
While many storefronts embraced the Red Sox craze, a few saw little or no difference in business. Flat Patties employee Manuel Hernandez pointed out only businesses that open late or have a TV can reap the benefits of a hungry crowd...