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...fact, looking at how two smart writers approach similar settings and conflicts is a study in how to deal with ideas on TV. Start with Studio 60 (Mondays, 10 p.m. E.T.), which is all about Big Important Subjects. Whither television? Whither social discourse? Whither this red-blue divided nation? The producer (Judd Hirsch) of Studio 60--the long-running sketch-show-within-a-show--is forced to kill a controversial sketch about Christians. He goes all Network on his network, launching an on-air tirade about how gutless corporations are "lobotomizing" America. (If there's no two-minute-plus speech...

Author: /time Magazine | Title: Do Not Adjust Your Set | 9/18/2006 | See Source »

...third quarter. The score was 31-14. But the fourth quarter saw no such rhythm for the Crusader offense.The squad rushed for a total of 40 yards on the day, while its last two possessions ended in an interception by Harvard captain Ryan Tully in the red zone and a recovered fumble by Crimson tackle Matt Curtis.“They are a physical defense,” Gilmore said. “They’re a talented team, but I think they did an excellent job of timing their blitzes. And they did a good job of mixing...

Author: By Madeleine I. Shapiro, CRIMSON STAFF WRITER | Title: No Problem | 9/18/2006 | See Source »

...become a wildly popular must-read (her reporting on the Plame case and struggles inside the New York Times newsroom incited its own name-the-source guessing game). In any case, her new book, On Becoming Fearless, is all about her inner scaredy-cat. TIME talked to the red-headed reinventor about phobias and footwear...

Author: /time Magazine | Title: 10 Questions for Arianna Huffington | 9/18/2006 | See Source »

...viewers were so absorbed by the programs that the other areas were nearly dormant. More predictably, the study also found that ads work best when their content is in harmony with the programs they interrupt. An ad for the alcopop WKD, for instance, registered more viewer interest than a Red Cross appeal when both appeared during a South Park clip. Another Neurosense study, for PHD Media, a media-buying agency, looked at which areas of the brain are most receptive to different media--TV, print and radio. PHD used the results to develop software it calls Neuroplanning, which better matches...

Author: /time Magazine | Title: Marketing: What Makes Us Buy? | 9/17/2006 | See Source »

...bring Amelio two great assets: top talent and a top brand name. Former IBMers say they feel liberated after years of being marginalized as the red ink of Big Blue. "It was more fighting for survival at IBM," says Fran O'Sullivan, now a senior vice president at Lenovo. "We didn't talk about growing." After the acquisition, "there was a real entrepreneurial feel again." There were other benefits too: Lenovo got the rights to use the IBM brand name for five years and snatched the premier Think family of computers. ThinkPad notebooks boast some of the best technology...

Author: /time Magazine | Title: Lenovo's Global Gambit | 9/17/2006 | See Source »

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