Word: reductionism
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Dates: during 1990-1999
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To many environmentalists, the most important issue of all is the apparent onset of global warming. To alert the public--and urge reduction of greenhouse-gas emissions--the National Environmental Trust and the Union of Concerned Scientists have raised $11 million to launch history's largest eco-ad campaign.
This totemic reduction of nature--the streamlining of a bird's body, the swish of its flight--was a prediction of the technological world to come in the second half of the century. RUNNERS-UP Guitar by Pablo Picasso; The Chariot by Alberto Giacometti
Doubters may counter that the tech-stock surge is Y2K-related, and that business has been booming precisely because major corporations have invested heavily to fumigate their systems against bugs. "But," says Baumohl, "it's unlikely that there'll be a reduction in capital expenditure on technology once the Y2K...
According to a Wellbridge employee, the number of student members has gone up due to a reduction in the club's minimum age requirement--from 21 to 18--that was targeted specifically at undergraduates.
Harvard officials, including President Neil L. Rudenstine, spoke out against this reduction, and Harvard's lobbyist joined advocates for other schools in pushing for a revision of the act.