Word: redwood
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Santa Cruz could easily have been another monolith like Berkeley or U.C.L.A; it is one of three new branches of the California empire, each of them to be bigger than for example, private Stanford. What clinched the new plan was the stunning 2,000 acres of redwood forests and limestone quarries overlooking Monterey Bay, loo miles south of San Francisco Ihe university bought the land, settled loo years ago by Rancher Henry Cowell lor a rock-bottom $1,000 an acre...
...bull market of the late 1950s, one of the rampaging stocks was Ampex Corp., a Redwood City, Calif., company that manufactures recording equipment ranging from videotape for television stations to magnetic memory tape for high speed computers. From 75? a share in 1954, Ampex stock shot up to 45⅜ in 1959 after two stock splits. Then, in 1960, Ampex suddenly lost its magic. Its one-time profits turned to a $3,930,000 loss, and its stock plummeted...
...executive suite battle for the presidency of Chicago's Bell & Howell Co. Roberts, who passed up 15 other job offers to take on the presidency of Ampex, proceeded to cut administrative costs by $4,600,000 in a single year. He recentralized financial control in Redwood City, hired one ad agency to replace five, and consolidated Ampex's diffused marketing operations ("We had as many as four offices in a single city"). More remarkable, he eased out all but one of Long's half-dozen top subordinates without engendering any visible bitterness...
...Iranian princess had been educated in South Carolina and had lived in California, and for her residence in the suburbs of Teheran she wanted a California-style redwood ranch house. So naturally she hired a pair of American architects to build it-and naturally they itched to design a house in the Persian tradition. Architects usually have their way: the result is the jewel-like residence pictured on the opposite page...
...Foothill campus is a 122-acre complex of 36 buildings, with lavish language labs, a big outdoor swimming pool, a 1,000-seat auditorium and parking space for 3,000 cars. Designed by Architects Ernest J. Kump and Master & Kurd, the redwood-and-concrete campus is so stunning that it took the first and only prize awarded this year by the American Institute of Architects...